Alimac Group

Alimac Group had a seven-year-old website that was slow, not fully optimised for mobile and had a bounce rate above 80%. The brand was losing potential customers because of a first digital impression that reflected neither the quality of its products nor its long experience in carry-handle tapes.

We designed an entirely new site. Its design takes a modern, industrial approach, with a colour palette that reflects the company's solidity and reliability and visual elements that highlight the quality of its production processes and its continuous innovation. The information architecture was structured for a B2B business, with sections for each product line and case studies showing the impact of Alimac's solutions around the world. Development included advanced product catalogue systems, sales contact forms for international markets and a sustainability section highlighting the company's circular approach. The platform was optimised for excellent performance, supporting Alimac's reputation as a trusted partner to leading global brands in Beverage, Tissue, Food and Home Care.